Nintendo Australia

Nintendo established its Australian office in 1994 (originally in Mulgrave, Victoria). Previously Mattel had been responsible for Nintendo products in Australia

 

Nintendo Australia’s inaugural joint managing directors  were Graham Kerry and Susumu Tanaka. Graham Kerry came across from Mattel Australia where he had been a General Manager and Susumu Tanaka from Nintendo Japan. At this time Tanaka had a long career with Nintendo (over 17 years) and had recently established Nintendo UK. (1)

 

From 1994 Nintendo Australia was responsible for marketing, distributing and administering Nintendo branded products in Australia and New Zealand. The establishment of the Australian office coincided with the set up of Nintendo office in the UK, France, Spain, Holland and Belgium.

 

(1) “Nintendo Sets up Downunder” Nintendo Magazine System (Australia) December 1993, page 3